NGA

Client

Bringing NGA’s brand identity and website into the modern era, being playful, clear and informative.

UX
UI
BRAND GUIDELINES
DOC TEMPLATES
BRAND IDENTITY

About the client

The National Governance Association is an independent, not-for-profit charity, which aims to improve the educational standards and wellbeing of young people by increasing the effectiveness of governing boards, and promoting high standards. They are the membership organisation for governors and trustees of state schools.

About the problem

NGA’s website was outdated. Finding information across the site was disjointed, with multiple navigations confusing the user journey. The site lacked a cohesive visual identity, which detracted from it’s potential impact and usability.

About the solution

To make NGA’s site more modern and accessible, we created a warm and playful brand identity. Looking forward, we in-built functionality to allow them to self-build coherent content through the use of templates. In addition, we restructured the navigation system and streamlined it’s filters, so information on NGA’s training offering was easier to find.